How to Use Elementor with Mailchimp?

Understanding how to use Elementor with Mailchimp can unlock massive potential for anyone building a website or starting with email marketing. If you're new to both tools, integrating them might seem technical, but this article walks you through everything—from installation to automation—so you can confidently grow your email list without writing a single line of code.

This guide is designed for complete beginners and ensures you understand not only the steps but also the purpose and benefits of each. By the end, you’ll be ready to turn website visitors into email subscribers using the powerful combination of Elementor and Mailchimp.

What is Elementor and Why Should You Use It?

Elementor is a drag-and-drop website builder that works as a plugin inside WordPress. With Elementor, you can visually design every part of your website without touching a line of code. Whether you’re designing a homepage, blog layout, or landing page, Elementor gives you complete control over the layout and appearance of your site.

There are two versions of Elementor: the free version, which offers basic page-building tools, and Elementor Pro, which unlocks more advanced features such as the Form widget, popup builder, and integration with marketing tools like Mailchimp.

Beginners choose Elementor because it’s simple, intuitive, and doesn't require prior web development experience. With live editing, you see changes in real-time, which makes the design process both fun and efficient.

What is Mailchimp and Why Use It for Email Marketing?

Mailchimp is an email marketing and automation platform that allows you to build email lists, design newsletters, and automate campaigns. It’s an all-in-one marketing solution designed to help businesses communicate with their audience and convert visitors into loyal customers.

You can sign up for a free account on Mailchimp’s website, which allows up to 500 subscribers and 1,000 emails per month. For small websites and beginners, this free plan is more than enough to get started.

The platform also includes powerful tools like drag-and-drop email builders, pre-designed templates, list segmentation, and analytics. Integrating Mailchimp with your website helps you collect emails directly from visitors and automatically send them newsletters, promotional offers, or welcome messages.

Step-by-Step Guide: How to Use Elementor with Mailchimp

Install and Activate Elementor

To begin integrating Mailchimp, you’ll first need to install Elementor on your WordPress website. Simply log into your WordPress dashboard, go to Plugins > Add New, and search for "Elementor." Click install, then activate the plugin.

However, to access Mailchimp integration features, you’ll need Elementor Pro. Elementor Pro includes the Form widget, which is the key tool we’ll use to connect to Mailchimp. After purchasing Pro, download the ZIP file, go to Plugins > Add New > Upload Plugin, and upload it. Activate it, and you’re ready to go.

This is a one-time setup, and once Elementor Pro is installed, you unlock all the premium tools including email marketing integrations, popups, motion effects, and more.

Create a Mailchimp Account and Generate Your API Key

To link Elementor to Mailchimp, an API key is required. This key allows Elementor to communicate securely with your Mailchimp account.

  1. Go to mailchimp.com and log in or create a free account.

  2. Click your profile icon in the bottom left.

  3. Navigate to Account > Extras > API keys.

  4. Click Create A Key and copy the key shown.

Keep this key safe, as it is your private access credential for connecting other tools to Mailchimp.

Mailchimp’s API key is important because it allows third-party services like Elementor to access your lists and add new subscribers without requiring manual data entry.

Connect Mailchimp to Elementor

Once you have your Mailchimp API key, you’ll need to paste it inside your Elementor settings.

  1. In your WordPress dashboard, go to Elementor > Settings > Integrations.

  2. Find the Mailchimp section.

  3. Paste the API key you copied earlier.

  4. Click Validate API Key.

If the validation is successful, Elementor will now be able to access your Mailchimp account, including your subscriber lists. This one-time setup links the platforms securely.

This integration process removes the need to use third-party plugins or tools to manage email list growth, simplifying your digital marketing strategy.

Design a Form with Elementor Form Widget

Now that Mailchimp is connected, it’s time to build a form that will collect email addresses from your visitors and send them directly to your Mailchimp list.

  1. Go to any page or create a new one using Elementor.

  2. Drag and drop the Form widget onto the page canvas.

  3. Customize the form by adding fields like Name, Email, Phone, etc.

The beauty of Elementor’s form builder is the live preview—you see what the form looks like instantly. You can easily rename fields, add placeholders, and reorder them as needed.

Remember to keep your forms simple and user-friendly. Just asking for a name and email address is usually enough to get started.

Configure Mailchimp as the Form’s Action

Now that the form is visually ready, you must tell Elementor what to do after someone submits the form.

  1. In the form settings, go to the Actions After Submit section.

  2. Click and add Mailchimp from the available actions.

  3. A new Mailchimp tab will appear.

  4. Select your Mailchimp Audience List from the dropdown.

  5. Map the fields correctly—Email to Email, Name to First Name, and so on.

Once this is done, every time someone fills out the form, they will be automatically added to your selected Mailchimp list. This automation removes the manual task of exporting and importing contacts.

Customize the Form Design to Match Your Website

A visually pleasing form improves user trust and increases conversions. Elementor allows full design control using the Style tab in the Form widget.

You can:

  • Adjust Typography (font size, color, style)

  • Change Spacing and Alignment

  • Style the Submit Button with hover effects and background colors

  • Add Rounded Corners, Borders, and Shadows

Take your time to make the form blend seamlessly into your website’s design. A consistent visual experience ensures better engagement from visitors.

Additionally, you can display a custom success message, redirect users to a thank-you page, or even trigger an Elementor popup upon form submission.

Why Use Elementor and Mailchimp Together?

Combining Elementor with Mailchimp creates a powerful digital workflow where visitors can instantly become email subscribers without any extra steps. Here are a few reasons this integration is so valuable:

  • Simplified Workflow: No need for extra plugins or tools—just Elementor and Mailchimp working together.

  • Better User Experience: Seamless in-page forms reduce distractions and keep users on your site longer.

  • Higher Conversion Rates: Custom-designed forms look better and convert more effectively than generic ones.

  • Email List Growth on Autopilot: Every form submission instantly updates your Mailchimp list, ensuring you never miss a lead.

Conclusion

Now that you know how to use Elementor with Mailchimp, you can take control of your email marketing strategy directly from your WordPress website. Elementor's user-friendly design tools, combined with Mailchimp’s robust automation features, allow beginners to grow their audience and increase engagement with ease.

If you haven’t yet explored Elementor’s premium features, click here to try Elementor Pro and unlock full integration with Mailchimp, advanced form controls, popups, and much more.

Building a subscriber list is essential for any online presence—and now you have the tools and know-how to make it happen.

FAQs

Q1: Can I use Elementor and Mailchimp integration without coding?
A: Yes. Elementor provides a drag-and-drop interface and handles all technical aspects. No coding is required at any step.

Q2: Do I need Elementor Pro for Mailchimp integration?
A: Yes, you need Elementor Pro because the Mailchimp integration feature is only available through the Pro version using the Form widget.

Q3: What kind of forms can I build with Elementor for Mailchimp?
A: You can create simple email opt-ins, contact forms, survey-style forms, and even multi-step forms—all of which can be linked to your Mailchimp list.

Q4: Is there a way to show Mailchimp forms as popups using Elementor?
A: Yes, you can use Elementor’s built-in Popup Builder to display Mailchimp-connected forms as popups, triggered on click, scroll, or exit intent.

Q5: How do I prevent spam entries in my forms?
A: Elementor supports reCAPTCHA v3 and Honeypot techniques, which you can enable in the Form widget settings to reduce spam.

Q6: Can I tag or segment users in Mailchimp directly from Elementor forms?
A: Yes. While setting up the Mailchimp action in the form, you can assign tags to segment subscribers in your Mailchimp account.

Q7: Is double opt-in necessary with Mailchimp?
A: It’s optional but recommended for list hygiene and legal compliance. You can enable it from within your Mailchimp list settings.

Q8: What happens if the API key is wrong or invalid?
A: Elementor won’t connect to Mailchimp, and the Mailchimp action will fail. Always validate the key in the Integrations settings.

Q9: Can I integrate more than one form with different Mailchimp lists?
A: Yes, each form can be linked to a different audience list, allowing precise segmentation across your site.

Q10: Will Mailchimp integration slow down my website?
A: No. Elementor’s native integration is lightweight and optimized. It runs in the background and doesn’t affect load speed.

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